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June 2018

MarketingTech

How to Fix Dropping Search Engine Rankings

It is very tiresome to keep track of all the rankings of your website at a granular level. On the assumption that there is a continued quarter after a quarter surge in your search traffic, then your SEO hard work is on point. However, you notice a drop in your rankings because your SEO labors are missing. How are you going to fix the rankings so they can increase again? Here are the simple fixes that can help whenever you are struggling to become the topmost result of the search engine.

Refresh your design

Google has been boosting the ranking of sites considered to be mobile friendly and responsive. This is due to the massive shift by the people to browse the web using mobile devices. Hence, you must ensure that your website has been designed for an optimum mobile experience. Test the speed of the page and ensure that its screen appearance is simple and is easy to navigate.

Internal Linking

Cardinal Digital Marketing audit their clients’ website based on factors that include the internal linking. Internal linking is whereby all your web pages are linked to each other. Ensure that the pages that have been linked together are relevant and shun from using rich anchor text.

Utilize the social sharing platform

If there are a lot of people who visit your site, there is a high chance that a lot of people will link back to you. The more links, the higher the rankings and social sharing will ease linking, creating more traffic to your sites. Start by putting social sharing push button to the pages or you can utilize the paid social advertising.

Links around the page

Some Web-page owners, when they realize that they have to drop rankings, can build links pointing to their pages. However, Google can detect pages that are unnaturally gaining links faster, therefore, dropping the page rankings further. To avoid such further disappointments, you can consult Cardinal Digital Marketing to build links to other internal pages to raise your site’s authority.  Also, avoid utilizing rich anchor text.

Need for speed

Despite the increase in Computers, devices and web browsers efficiency in processing bulk data bits, you have to be cautious of the speed of your page. If your page load slowly, then expect low rankings. Use the Google’s PageSpeed Insight to determine the performance of your page in terms of speed and how to improve it.

Refresh your content

Newer contents take preference on any day over older ones. However, you do not need to generate different pages on your site every time. Instead, update the images and content to refresh the existing ones.

To conclude with, you should know the root cause of the decline in the rankings of your website first before implementing the fixes provided. Cardinal Digital Marketing has great reviews in restoring sites rankings and you should consider contacting us for more services before the site sinks any further.

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Business

Environmental Benefits offered by Corrugated Cardboard Box

Trends have been known to change with passage of time. The point to borne in mind would be any falter in your ability to cope up with the recent developments in the latest trends, you should be rest assured to fall back in your competition. It would be pertinent to mention that global packaging industry has developed affinity towards environmental sustainability. The industry has been making use of relevant practices for their cardboard manufacturing needs. It would not be wrong to suggest that manufacturers along with customers follow the initiative taken by the industry. Several consumers have been known to contribute their part towards go green system by recycling used materials and using them repeatedly.

Find below wide number of benefits offered by corrugated cardboard box for your perusal.

  1. Recyclable corrugated cardboard box

The major component of corrugated cardboard has been paper. It would be easily recyclable. However, with growing awareness with the people about ecological conservation, a majority of boxes available at present have been made from recycled and virgin fibres. The trees used for preparing the pulp would be harvested sustainably without the need to harm the environment.

  1. Reusing the corrugated cardboard box

In event of you evaluating between recycling and reusing, most people would prefer reusing the boxes along with other available corrugated materials. The major reason would be recycling taking up investment and energy or creating the thing to be reused. It would be pertinent to mention here that re-usage would help you save considerable energy and investment. It has been deemed positive approach towards sustaining the environment. Several ways have been designed for re-usage of boxes. Most companies have been designing unique packages in a manner that would make the box to be used for an entirely new purpose in its new avatar. Most companies would come up with innovative ways to use the boxes.

  1. Enhanced protection to products

Several packaging designers have come up with innovative concepts. These would be inclusive of retail ready packaging. The concept would eliminate extra materials. The packaging would make sure that the cardboard box offers structural strength to the user. The amount of protection provided to respective products entailed in the box would be available at highly affordable prices.

It would not be wrong to suggest that corrugated cardboard boxes would be the best environment friendly packaging material you would come across in the present times at ease and without burning a significant hole in your pocket.

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Travel

Using Travel Guides in your favor

With regards to travelling essentially there’s two types of people. The first sort plans all of their vacation right from the moment they leave their property towards the time they return whereas others just visit the place, book themselves right into a hotel after which decide how to proceed.

But, if you are thinking about going to a new city there are many travel guides that could assist you to plan your vacation however, there are many people waiting to mint cash of your stuff and for that reason make certain that you simply only buy official travel guides as they’d have all you need to know.

Make use of the travel guide to organize

Among the best methods for while using Travel Guide is as simple as flipping with the pages from the sales brochure, browse the places you would like to visit and write them lower on the separate sheet of paper or in your phone.

Once that’s done you can then start your journey by going to the places so as according to their closeness to one another. So far as possible employ a professional travel guide so they is needed you achieve all individuals places whatsoever period of time – else you would be travelling in circles.

Also, while you are travelling from the place to another, you could utilize your smartphone or laptop to look at what you might do in the region, usually you’d find lots of interesting articles on every placed you visit.

Learn about dangers while using guide

There’s also occasions when you have to be careful about going to a couple of places as well as your travel guide would point individuals out too. You might find a mountain range really beautiful and plan a hiking trip, however the season that you are visiting might be avalanche season – so, make certain that you simply browse the guide completely before you decide to plan.

Rely on them to discover the area

Your travel guide is most likely an extensive book also it would contain lots of information on every single place pointed out. While using book you could browse the good reputation for the area in addition to it’s cultures and traditions.

If you are lucky, some of the ancient culture could be alive in certain areas of the town and when you are interested you can ask your travel guide to consider you to definitely that a part of town.

A travel guide is not a magazine, it’s essentially just a type of reference that provides you information that you’d find whenever you provide simple facts. If you are searching toward getting a real adventure, you should conduct your own research around the particular heritage site, garden or almost any placed you visit inside a city.

They stop you from being cheated

If you use a travel guide, it might likewise incorporate the fares that you should pay your tour guide in addition to taxi driver they are driving you against one place to another. Usually when you are going to foreign countries, you’d observe that the locals attempt to loot you because they consider vacationers to become wealthy.

Hence, simply by following a tour guide and taking advantage of government services as outlined within the guide, you could enjoy your visit, although simultaneously save money.

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Tech

Important facts about Synology RAID

What is RAID data recovery?

Files, paperworks, and physical records are redundant now. Everything is now saved in the computer as data. Especially in offices and big corporate setups, computers are the only means of data storage. However, storing data in computers does not prevent them from being vulnerable to loss. Data stored in machines is as susceptible to damage as information stored in papers. Hence there have to be measured in place to recover the data that is lost. There are special technologies and tools that have been developedto recover lost data. Once such technology is Synology RAID data recovery.

Synology RAID is the acronym for Redundant Array of Independent Disks. It is a technology designed for data storage. It basically creates a hub that allows various drives to be combined in one storage space. There are different types of RAID and can be categorized based on their storage capacity, reliability, and level of performance. Synology RAID data recoveryworks on the principle where many network attached storages use tools (disk groups and volumes) that are unique in themselves to organize one storage space. Files are stored as volumes while disk groups are an arrangement of hard drives that work as one RAID array.

What are the types of RAID?

There are different types of Synology RAID data recovery supported by Synology NAS. This categorization is done based on storage capacity, the number of required drives, and the number of drive failures that the technology can withstand before data loss happens. Synology RAID data recovery technologyis of the following types, based on their volume:

  • SHR: this type of RAID can have more than four hard drives and can tolerate one to two drive failures before data loss. They have the capacity to optimize the size of the volume when mixing drives of different sizes. Based on the type of volume,the volume capacity can be optimized according to the system.
  • Basic: this type of RAID as the name suggests is not designed for superior function. It has only one hard disk and cannot tolerate any drive failures. They only have one drive that operates as an independent unit and is not capable of providing any data redundancy. Their volume capacity is that of the one hard disk that it has.
  • JBOD: this type of RAID contains more than one hard drive, but is not capable of tolerating even one drive failure. The volume capacity of this type of RAID is the sum of the number of drives that are combined together to form one composite storage unit.
  • RAID 0: this type contains more than two hard drives and the volume capacity is the sum total of the number of hard drives combined together. They have a unique feature called ‘striping’, whereby the data is divided into blocks and these blocks are spread across the different drives to improve performance. However, even this type does not provide data redundancy.

Synology RAID data recovery technologycan be categorized into many types based on their features and each type is designed in a manner that can suit your need.

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Travel

Easy traveling tips for first-time travelers

Since summer is around the corner, people around the world begin to pack their bags as they prepare for their vacations. Whether it is traveling to another country or traveling to another city, traveling is an experience that teaches you lessons that last a lifetime. For people who are traveling for the first time, it is important that they make the most of their experience. Given below are some useful tips for first-time travelers. Before you begin your trip:

  1. For traveling overseas, it is important that you apply for your visa before you plan your trip. Once your visa is approved, the next step is to book flights in advance to get good deals. Summer months from May to August and Christmas are holiday seasons in which people travel the most. In these seasons ticket prices are at peak and flights are often fully booked. Thus, in order to get good flight deals, it is important that you plan your trip in advance and book a few months prior to the intended date of travel.
  2. Make lodging arrangements beforehand. If you plan on booking a room in a hotel, research online on the best hotel deals. There are many factors that come into consideration when booking a hotel which include location, prices, customer reviews, overall comfort and services. The hotel type depends on the nature of your trip. If you plan on backpacking around Europe, staying in hostels would be ideal as they are cheaper. Similarly, if you are going on a leisure vacation to relax, booking a room on a resort would be ideal. For lodging, it is important that you find places near the airport or near the city with feasible access to public transport. The key to finding good deals is to spend time online doing your research on hotels and other lodging options available.
  3. Pack beforehand for your trip. Since it is your first time as a traveler, it is important that you spend time packing for your trip and avoid leaving packing to the last minute. Make a list of the essential items that must go along with you. Similarly, when it comes to outfits, choose the number of outfits according to the number of days of the trip and the type of trip. For example, for camping, you would need basic shirts and trousers. For backpacking around Europe, a white t shirt and a pair of jeans would be enough for the trip. For trips to the beach, swimsuits and dresses would be ideal. Furthermore, ensure that you do not exceed the baggage allowance of your airline as extra baggage could end up costing you more money.
  4. When going to new places, it is important that you research beforehand. This includes research about public transport, tourist places, and connectivity options, pick and drop services to and from the airport.

Once you have your basic research done, it makes it easier to figure things out on your trip.  On your trip:

  1. Keep your identification documents with you at all times. These include your passport, national identity card, driver’s license and visa.
  2. Ensure you have sufficient cash before you travel. It is essential that you have money in the currency of the country you plan on visiting. In addition, a few credit cards as a backup option are ideal for emergency situations where you run out of cash.
  3. For long-haul flights, ensure that you have snacks with you just in case your taste buds do not like the taste of the airplane food. Moreover, it is important that you stay hydrated and get up from your seat and move around. This is essential to avoid blood clots from forming in the leg from spending long hours of sitting straight on your seat.
  4. Once your flight lands at the airport, you must pass through immigration if this is your final destination. If you have a layover and plan on changing flights to your final destination, you must walk towards the terminal of your next flight. When going through immigration, it is important that you answer all the questions truthfully as asked by the immigration officer. Once you go through immigration and collect your bags from the baggage claim, you are all set to explore your destination and make new memories.

To conclude, traveling is a fun-filled experience if done the right way. Thus, these tips serve as a guide for first-time travelers to help them make the most out of their trip.

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Travel

Eating Italian Food Throughout an Italy Vacation

Italian food can be really vital that you you after and during your Italy vacation. Most people are generally surprised at the amount of food in Italy particularly if they be prepared to eat pizza, pasta and spaghetti throughout their Italy vacations. You can you ought to have you whole fill one classics when you are in Italy but you’ll would also like to make sure you why don’t you get great amount of local delicacies too. Make sure the food items you consume is produced from in your area grown ingredients and be sure you pair the food items with a few great wine and you’re experiencing Italy at its most suitable.

Italian your meals are classed into 3 regional types. Northern, Central and Southern. While visiting Northern Italy on your Italy vacation, you’ll feel the meal here’s less “Italian” than you realized. For instance they will use less essential olive oil and much more butter. Additionally they eat more grain and corn polenta here than pasta and tomato sauce sits dormant very frequently. Northern Italian food includes lots of utilization of wild game based in the countryside. Included in this are wild fowl, rabbit and quail. Northern Italy also offers some seaside cities and a few villages and towns near streams and rivers. If you visit Northern Italy on your Italy vacation you may eat a lot of sea food and fish.

What we should termed as “Italian food” originates from Central Italy. Essential olive oil, cheeses and wealthy tomato sauces all hail from central Italy. The seaside areas listed here are, additionally well-known for sea food. Italian cooking was stated to possess been born in Toscana that is a region in Central Italy so to make sure to go to the area on your Italy vacation. A few of the perfect essential olive oil has experience in Southern Italy. But no more any real from it is exported so make certain you sample the essential olive oil here on your Italy vacation. Naples, a town within the field is known for its pizza and southern Italy being an entire grows lots of citrus fruits and it has many vineyards. A few of the best wines in the world originate from Southern Italy.

You can get your meals at several local restaurants on your vacation in Italy. Even the perfect methods to sample a couple of from the different food that Italy must offer on your vacation in Italy would be to have a cooking class or help make your vacation a culinary one. A number of these families and culinary vacations include ongoing a winery tour or wine tasting occasions. Cooking groups can vary from some hrs to half every day plus they range in cost from about $150 to $250. Most of the two are located by families in homes or small inns and bed and breakfasts. A few of these people are trained by excellent chefs most whom wrote Italian recipe books and manage restaurants. They is ready to educate you which ones food includes which wine to produce for any scrumptious meal. On your Italy vacation you understand how to create your personal homemade spaghetti and authentic tomato sauce.

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Travel

Why Is The Best Travel Blog

Travel blogs are a big help with regards to planning for a vacation. There is a touch of professionalism out of all details they offer yet they’ve a casual and private feel within the encounters they share. However, not every travel blogs count studying. A couple of have only rehashed content which makes them really shallow guides.

There are specific characteristics which make the best travel blogs. We have listed the characteristics from the top-rated ones to be able to rely on them to create your pick.

  1. Engaging Content –

It seems is the apparent however, it’s a tough qualifying criterion to satisfy. The information ought to be creative, informative and original. It ought to be different. In case your blog offers exactly the same content that other blogs and travel websites have to give you, they’ll move ahead. Content ought to be on various topics namely travel tips, travel encounters, news and travel technology.

  1. Up-To-Date –

The tourism market is time-sensitive and therefore the information has a tendency to change periodically. Hence, it is crucial that evaluate the information for auction on your site every so often increase it to complement the most recent changes. It offers information on prices, visiting hrs, programs offered by tourist sites and so forth. Make certain you verify the information that you simply publish in your blog. In addition, great blogs are individuals that add fresh content regularly.

  1. A lot of Links –

Whether or not they are links to air travel booking sites, hotel websites or comparison sites, it’s very easy to ask them to baked into the written text. Readers could possibly get more travel related information simply by hitting a hyperlink.

  1. Pics and vids –

Media files like pics and vids support your articles they’re what complete your blog. Photographs of travel destinations, culinary delights and private sneak-peeks give readers an chance to organize their vacation according to your encounters. Additionally, it attracts these to read towards the finish of the blog.

  1. Readers Generated Content –

Together with a section in which readers can lead their two pence on travel tips and insider insights may also earn your blog more readers. It is because the actual shared encounters of other fellow travelers add a little originality for your blog.

  1. Maps –

Additionally towards the discussion forums and photo albums, a couple of destination maps will always be a welcome addition. Maps really are a must when one goes travelling which is a much better whether they can print and employ them offline. You may also integrate it’ll Google Maps to ensure that travelers can plot their trip into the spotlight.

  1. A Good Blog Design –

Within the bid to produce a beautiful and interesting design, we frequently finish track of very gaudy and complex blog templates and fashions. Choose a watch-catching, simple design, try not to allow it to be too complex.

  1. Easy-to-Use Interface –

It ought to feature an intuitive interface. There must be a lot of instructions to follow along with and pop-ups to obtain through prior to them getting to see what they need.

  1. Mobile Compatibility –

We live at a time of smartphones and therefore it is crucial that most travel blogs and websites be enhanced for mobile platforms. In case your blog doesn’t strain on cellular devices for example tablets and smartphones there’s a likelihood readers will not revisit.

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Travel

Travel Tips for a Fabulous European Holiday

Who doesn’t want a holiday in Europe this summer? It almost seems a ridiculous question, if you take money out of the equation. But it is hard to not consider the costs if you want to have a European holiday and you live in North America. While there are plenty of no-frills airlines these days as well as a host of great cheap flights on sale, how do you save once you are there? We have some great tips to share with you that just might make that dream of a holiday in exciting Europe, steeped in history and culture, your next vacation stop.

Forget the Car Rental

While you may want to indulge in the romance of driving through Europe, the truth is it can be quite expensive to see it this way. If you are planning to head out to more than one destination, local transit is the best way to go. Trains are relatively cheap and best of all well used. This means you can afford that quick trip to Southern France while you are in Holland and still have time to tour the windmills when you get back. Rent a bike, walk through towns or just take the local bus to the next destination. You will see far more of the countryside and even get a chat with the locals this way.

Rent an Apartment

The new cheapest way to travel if you want to spend time in one place is to rent an apartment. While you were once restricted to simply hotels or short-term rentals while the residents were away on holiday, today the options have grown. A new idea is purpose built short term rentals, like the holiday apartments in Copenhagen that have proven so popular. These are designed to accommodate travellers but have all the comforts of a home. When you add these specially built apartments to the mix that places like Airbnb have on offer, there is a wealth of options to choose from in Europe.

Eating in or Out?

While for many of us a big part of exploring a new location is the food, it doesn’t mean you have to eat out every night while on vacation. Many cities have a local farmers market. You can buy local, cook at home and really get a feeling of what it would be like to live in this city or country. How about adding in a cooking class while you are there? Many places offer them and a little time spent searching online will probably yield one in your area. It is the perfect combination of exploring the local food and adding a new skill.

Just looking at these few examples you can see a pattern emerge. When you look beyond the traditional hotel, car, sightseeing tour package of most holidays, you save. But best of all, you also get a more authentic experience when travelling to a new place. After all, how can you say you truly saw Spain or Norway if all you saw were hotels, tour buses and other tourists? Bon voyage and happy exploring.

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Business

History of Fountain Pens

It feels great to take a break from banging away on the keyboard to write a piece by hand. Whether it is a journal entry, a love letter or a novel- writing it out by hand truly gives a unique pleasure. There are few things that can heighten this pleasure. One is having coffee while writing. Another is using a fountain pen to craft your master piece.

Fountain pens are easier and comfortable to use and they are great for cursive. Many from the old generation are fond of fountain pens because of their unique benefits. Most people are unaware how fountain pens came to be and why they were introduced to this world in the first place. Let us glance into the history of fountain pens to see how they came to be.

Ancient Era

In 973 AD people were searching for better options to write. We know this from the writings of a caliph. Someone fulfilled the wish of this man, but the pen did not survive so no one knew how the pen worked. During the 16th century, drawings of a practical pen were given by Leonardo da Vinci. Some say that Leonardo used the pen to craft his work, but there is no physical evidence that can proof this.

The Dip Pen

Frustration of people continued because of messy pens. Most materials available for writing left the hands and paper dirty. The dip pen was fountain pen’s predecessor. However, the problem that made the dip pen a bad option for writing was that the nip had to be dipped in the ink again and again to write. The dip pen later evolved into pens that carried ink within them. This brought forward fountain pens.

During the 1600s, pens with inks were being manufactured informally, but there were still many flaws in these pens. The ink used to leak because the air that goes back into the pen’s reservoir could not be regulated.

As education and industry developed, a proper writing tool became a necessity. Lewis Waterman lost one of his most important clients because his fountain pen leaked ink onto a contract. This made Waterman dedicated towards developing a better pen. In 1884, he filed a patent. He introduced an air hole and grooves that prevented ink spills and blockages.

Writing with fountain pen became much more convenient and effective thanks to the efforts of Waterman, but filling the ink in the pen remained a tedious affair. The reservoir had to be opened and the ink had to be replenished with the help of an eye dropper. Thus, improvements were still necessary.

More Developments

During the 1850s, fountain pens began to gain momentum and more developments were made. Fountain pens were sold with retraceable nibs or caps which allowed people to carry them without worrying about the ink leaking. Invention of self fillers at the turn of the 20th century made it easy to replenish the ink and users just had to put the nib in the bottle of ink and fill the pen’s reservoir by twisting the barrel or pulling a lever.

During the 1900s, ballpoint pens were introduced, but the fountain pens maintained their dominance and their popularity never wavered. Even today, increase in the sales of fountain pens is reported by vendors.

Fountain pen is truly an amazing writing tool and its history shows us why this writing instrument is still preferred by many writers. Are you mesmerized by the interesting history of fountain pens?

If you wish to get your hands on a quality fountain pen, check out the unique collection of fountain pens at Appelboom.

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