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August 3, 2018

Health

2018’s Best Plastic Surgery Marketing Tips

Just like any other business, plastic surgeons need to market themselves too.

If you don’t have a strong online presence, how can you expect patients to find you? Especially since the majority of people rely on the internet to find the information, people and places they need.

Top 4 Plastic Surgery Marketing Tips

If you would like to enhance your plastic surgery’s online presence, here are 5 top tips:

  1. Enhance your website

Your website is the first thing that potential patients will see when they find your plastic surgery online. Not only should your website grab their attention but it needs to make them want to spend more time finding out about your services. Your value proposition, techniques, experience and services should all be highlighted on your site to differentiate your brand. The best websites are simple, easy to navigate, informative and mobile-friendly.

  1. Tighten up your social media strategy

A recent study by JB Chang titled, Worth the “Likes”?, found that Facebook empowered 77% of all plastic surgeons to engage with their patients, with 67% stating that it enhanced their online exposure.

An effective social media strategy includes detailed profiles and pages, informative posts and continuous engagement. Your social media content should also strike the right balance between promotional, entertaining and informative if you want these platforms to work for your practice.

If you’re still new to social media and marketing for plastic surgeons, specialists such as Azuri Group can help you run an ad campaign that will allow you to reach more of the people you would like to attract as patients.

  1. Nurture your leads

Patients aren’t generally in the habit of deciding they want to undergo a procedure and schedule an appointment the very next day. First, they want as much information as possible on the procedure. Next, they will start researching surgeons, get referrals and advice from family and friends, think about it some more and only then will they take action. It’s at this point that they’re more likely to make an appointment with the plastic surgery that has been the most helpful and conversational.

 Nurturing your leads using remarketing and retargeting technology will help keep your plastic surgery practice top of mind. Facebook and Google are ideal platforms for running these types of campaigns.

  1. Inspire your patients

Visuals are a core component of every marketing strategy, even more so for plastic surgeons. Whether a patient is interested in achieving younger-looking skin, bigger breasts or a tighter tummy, images can help your brand tell a story, while showing patients what you’re capable of.

This is not to say that before and after shots are the only images you should be using either. Infographics are a highly effective way for you to present important information to potential patients without boring them with text.

In the same way that plastic surgery procedures and techniques have evolved in recent years, so should your approach to marketing. Growing your practice online will always be time and money well spent.

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Business

Learn a New Skill by Taking a Financial Management Course

A business makes its success not just by finding new ways to earn money, but by appropriately finding the right ways to spend money. When a business maintains its financial situation and keeps the right bookkeeping, it doesn’t just more effectively maintain its bottom line, but it also has more efficiency to better use its resources.

By taking a course in financial management, you learn the skills needed to help a business manage its finances in the most effective way possible.

Beyond a Single Career

Financial management is a skill that is useful for all walks of life, not just a single career. While being trusted with the bookkeeping and managing the finances and budget of a company is one thing, it’s also possible to use the skills with financial management to help make wiser financial decisions for your personal life and a multitude of different careers.

Making Wiser Financial Decisions

The decisions that you make when dealing with your finances as an adult are important. When you borrow money, purchase assets, or make any major investment, you’re making an impact on several factors of your life, which range from your current financial situation to the one that you may have when you eventually retire.

When taking a financial management course, you’re taught about the importance of the financial decisions that you make and how they impact everything around you. It’s not just about pointing out what to avoid either. Courses that teach you about financial management also help you with understanding the right things to invest your money and time in, and how it helps in the future.

Organising and Long-Term Planning

Keeping an organised account of your finances is always an important step to better bookkeeping and financial management. When you have a recorded account of your finances, you’re able to get the full scope over where your funds are going and the best way to budget accordingly.

Having a properly organised budget isn’t just for immediate budgeting either. When you have a good understanding of your current financial situation and budgeting concerns, you are able to then make an informed decision on what you’re able to afford in terms of savings, investments, and future assets.

Earning More Trust

Financial institutions have a much easier time trusting individuals that show great financial management skills, and they are more likely to offer you a loan for your endeavours.

If you’re looking to start a business or require a large loan for an investment in a valuable asset, then demonstrating good management of your finances is just one way to help make a better case for yourself.

Financial management courses cover a wide array of topics that give you a good idea of how accounting and financing works, whether it is for a profession or your own personal benefit.

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