April 2019


How to find a Marketing Agency

Begin with what you would like

Give me an idea to attain out of your marketing? What exactly are your marketing goals and targets? While oftentimes it will likely be to improve sales it might be that you would like a far more professional image, a brand new website or simply to delegate a specific funnel that’s taking on an excessive amount of your time and effort.

What services are you needing?

Consider what services you’ll need. Could it be only one specific service – a brand new website for instance, or perhaps an agency to take care of your internet search engine marketing or you only need some graphics? Or do you want a complete service – a company that may execute all your marketing, maybe one which will drive the marketing strategy providing you with only one reason for contact?

Exercise a financial budget

Identify a marketing budget in advance, a minimum of a ballpark one and will also help you save and then any agencies you speak with time. Getting marketing right can need a decent marketing budget however when you get results as well as an Return on investment thinking about pay around you really can afford? Don’t merely choose the least expensive come to a decision with different quantity of factors (factors which are explored in the following paragraphs). Be sensible in how big agency you can engage but don’t forget the choice to outdoors assistance is employing anyone to do your marketing which could cost £25k /year.

Take a look at their experience

Any agency you engage will be able to demonstrate situation studies along with a portfolio of the work. Take a look at this, see if you want what they have created, their thinking and creativeness. Although experience of your market is of great benefit, don’t discount marketing agencies that do not have this unique experience. The key factor is you’d be proud when the agency could provide for you how it is accomplished for its other clients.

Who’s driving the process?

Would you like to drive the marketing strategy or are you currently searching for guidance out of your agency? If you are pleased to drive it the agency can carry it out for you personally. Many companies however want an agency to handle the process. If this sounds like the situation along with you it’s worth asking to determine types of strategy documents the agency has written. It’s also wise to desire a positive agency, one which will stay up with the most recent marketing trends and recommend new tactics and campaign ideas. A great agency may also challenge your opinions and use you to definitely deliver marketing which get the greatest results.

Think lengthy term

Typically marketing isn’t a discipline that will get instant results. Doing marketing right may take some time and can involve testing different strategies. When it is working though you’ll ask the reason why you did not start marketing sooner. Build relationships an agency on the medium term basis (ideally 6 several weeks) and think lengthy term, instead of expecting leads to the very first month, not receiving them and moving to the next agency. Obviously if you are unhappy with things (as an example the quality of labor, communication or insufficient ideas) think about a change however if you simply accept exactly what the agency does stick to them.

You’ll need a good match

You have to be able to possess a good working relationship together with your agency there should be good chemistry between you and also them. You have to understand them and then discuss your marketing ideas. An effective relationship will make sure you are able to work with an agency and obtain the best marketing recent results for your company.

Selecting a marketing agency? If that’s the case give Xander Marketing a phone call and we’ll gladly discuss your marketing goals with only you can easily see if we are the best match for you personally.

With a fierce competition prevalent in all industries, you should rest assured to hire the services of the best marketing agency in Singapore. Media One has been a popular name in the region. They would cater to your specific marketing needs in the best manner possible.

read more

How New Managers Can Get Better at Making Decisions

It’s not always easy for new managers to get used to making decisions, especially if this is their first management experience or they have never worked in a particular sector before.

When you are hiring a new manager, whether the job listing is for jobs in Canada, jobs in the UK, jobs in the USA, or jobs in Australia, make sure that you use a site such as Joblang that will allow you access to countless qualified candidates with a range of educational and experience backgrounds.

If you are a new manager who wants to know how to make better decision in the workplace you’re your business has a new manager that could benefit from improving on their decision making skills, then consider the following 4 tips to get started.

Understand why decisions need to be made

The most important thing you can do as a new manager is understand why decisions have to be made. Every decision is paired with an action and consequence. You need to decide on a new payroll schedule because employees need to be paid so that they can pay their bills; you need to decide on the final marketing team because the new marketing pitch is due in 3 weeks and the investors will need to see it. And so on.

Reinforce pre-determined programmed decisions

As a new manager, you can’t always forge ahead with new decisions every time something comes up. Instead, rely on pre-determined programmed decisions that are already in place; these programmed decisions are typically laid out in employee manuals and handbook, and including pre-determined decisions for issues such as requesting paid time off, guidelines for maternity leave, and more.

Understand the business values that can impact your decision

As a new manager, you will need to learn about the core values of the business you are working for so that you can incorporate those values into your decision making. For example: Let’s say you work for a company with a heavy emphasis on “customer knows best” and customer satisfaction. You are presented with the decision to approve a refund of a loyal long-term customer even though their purchase is outside the return guidelines. In this case, the decision to allow the refund is based on the business values of the company—customer satisfaction is #1.

Know how to frame issues from different perspectives

Finally, as a new manager you will need to be able to frame issues from different perspectives in order to get the best insight into them. This type of creative thinking will be very valuable no matter what industry you work in, as it will let you approach problems from different angles in order to get the most varied solutions.

If you are a new manager or your business has a new manager that is struggling with making decisions, then you need to consider the above tips that will help them strengthen their decision-making skills. Over time, as new managers become accustomed to their place of employment, these types of decision making opportunities will become every day and no longer present such challenges.

read more

Things to See and Do When in Singapore

No matter you are an insatiable foodie, an adventure-seeking daredevil or an art lover, there’s no dearth of things that you can do here in Singapore. And that’s precisely one of the reasons Singapore is among the world’s most frequented destinations around the world. That said, in this post, we list the things you can do when you are in the Lion City. Come let’s take a look at some of the places you must visit include in your Singapore tour package.

1. Cruise the waters in Singapore

Whether you book a Singapore tour package from Ahmedabad or any other city, make sure you take a cruise on the Royal Albatross, especially when it sails away at sunset  – this is when you will get the most picturesque view of the harbor.  It is a two and a half hour dinner cruise which begins at Sentosa Island and ends at the Southern Islands.  Tickets come in two types:  platinum ($195), and Gold ($165).

2. Walk through the waterfront garden

Singapore is known for its many beautiful gardens, one of which is by the bay.  This waterfront garden is full of plants unique to Singapore, and this is what gives it a pleasant and futuristic look and feel!  The Flower Dome with its plants from the Mediterranean and the Cloud Forest with its tropical flora are must-sees.  If you are really adventurous, you can hike the Skyway Trail at night for a neat view of glowing buildings.

3. Take a hike along the Southern Ridges

If you really love experiencing nature, you have to do this!  You will see awesome scenery of nature through Mount Faber’s treetops on this trail.  The final destination is the Labrador Nature Reserve.  You will get to see many species of beautiful birds which are unique to Singapore.

4. Visit the Botanic Gardens

his is one of Singapore’s most beautiful and unique gardens.  Its rich and picturesque foliage and many public sculptures which look like works of art make the perfect backdrop for a casual afternoon picnic!  The Native Orchid Garden has thousands of species of hybrid flowers, and Symphony Lake is known for its amazing and free outdoor concerts!

5. Hike one of the trails on the MacRitchie Reservoir

There are five great trails to choose to hike through, all of which wind through beautiful forest land.  They are between 3-11 km long, offer great views of the reservoir and surrounding flora, and allow you to see many species of unique animals and reptiles like the long-tailed macaque monkey, squirrels, snakes, and monitor lizards.

6. Explore the Sungei Buloh Wetlands

You will see wildlife which is only found in Singapore!  Its new extension features a coastal and mid-canopy boardwalk which offers a close-up view of a wide variety of animals, birds, insects, and reptiles including the monitor lizard, mudskippers, insects, herons, horseshoe crabs, etc…

7. Go to the Singapore Zoo and River Safari

This is a hidden gem because it harbors over 300 species of wildlife.  It has many zones, each with wildlife to see, ranging from baboons to Komodo dragons!  You can see animal shows, and your kids can enjoy the Kidzworld area which is full of fun activities and things to see in Singapore, including a water playground, an obstacle course, farm animals, etc…The neighboring safari river is home to over 6000 river animals.

Final Word

If you haven’t planned a Singapore tour already, make sure you plan one now. There are several international tour operators that offer customized Singapore tour packages. And the best part s that you can book a Singapore tour package from Ahmedabad, New Delhi, Mumbai, and any other major Indian city.

read more