A Marketing Guide To Learn About The Various Types Of SEO

Search Engine Optimisation (SEO) is a process used to increase the SERP ranking of a website to organically drive more quality traffic to the website. With the help of SEO, a business can get targeted traffic with high CPR. This helps businesses to get better leads and sales.

Marketing Sweet has one of the best SEO Brisbane experts to help companies rank on the first page of the search engine and increase their organic traffic. Contact them if your business needs any digital marketing services like SEO, Google Ads, Social Media Marketing, website development, and marketing consultation.

4 Types of SEO Methods

We have 4 different types of SEO techniques in digital marketing.

  • White hat SEO

This type of SEO is the best way to improve SEO ranking. In this method, you abide by Google’s search engine and drive the position results for the business by providing useful and relevant content. It earns natural links from high authorities. For this create high-quality content, optimize the structure of the website, increase website speed, make website user-friendly, post content on various social media platforms.

  • Black hat SEO

In black Hat SEO, there is an exploitation of algorithms to gain the results and top ranking. In this method, you take advantage of the weakness or loopholes in the Search Engine’s algorithm. Here you use the statistics of keyword stuffing, PBN link buildings, using cloaked copied content.

  • Grey hat SEO

This works halfway between white hat SEO and black hat SEO methods. In this, you use clickbait contents, paid reviews, paid backlinks, and link exchange between various websites.

  • Negative SEO

This type of SEO is done to decrease the rankings of competitors’ websites. Posting negative reviews, making low-quality spammy backlinks with copied content and website hacking comes under this method.

4 Types of Website SEO Techniques To Increase Traffic.

  • On-page SEO

One of the most important techniques companies uses to make the rankings. This focuses on making a positive impact on the site. High-quality content is introduced. There are proper high-quality URLs. Image ALT tags are there.

  • Off-page SEO

In this whatever optimization is done outside the site to make it higher in the rankings. Link building is done. There is a proper campaign made on different platforms of social media. There are positive reviews made visible for the better outlook of the companies on different online platforms.

  • Technical SEO

It works on the backend to make your site work better and makes it rank it at the top. Crawling and indexing is done. The date is made in a structured way.XML sitemap is done.

  • Voice SEO

This the latest SEO and in very less time it has become very famous and useful. With the upcoming technologies which work on the voice notes like google assistant, SIRI, Alexa voice search will continue to grow with time.


It is always advised to follow white hat SEO, sometimes grey hat SEO to increase your website ranking. Learn about SEO optimization techniques to organically increase the traffic of your website.