Just like any other business, plastic surgeons need to market themselves too.
If you don’t have a strong online presence, how can you expect patients to find you? Especially since the majority of people rely on the internet to find the information, people and places they need.
Top 4 Plastic Surgery Marketing Tips
If you would like to enhance your plastic surgery’s online presence, here are 5 top tips:
- Enhance your website
Your website is the first thing that potential patients will see when they find your plastic surgery online. Not only should your website grab their attention but it needs to make them want to spend more time finding out about your services. Your value proposition, techniques, experience and services should all be highlighted on your site to differentiate your brand. The best websites are simple, easy to navigate, informative and mobile-friendly.
- Tighten up your social media strategy
A recent study by JB Chang titled, Worth the “Likes”?, found that Facebook empowered 77% of all plastic surgeons to engage with their patients, with 67% stating that it enhanced their online exposure.
An effective social media strategy includes detailed profiles and pages, informative posts and continuous engagement. Your social media content should also strike the right balance between promotional, entertaining and informative if you want these platforms to work for your practice.
If you’re still new to social media and marketing for plastic surgeons, specialists such as Azuri Group can help you run an ad campaign that will allow you to reach more of the people you would like to attract as patients.
- Nurture your leads
Patients aren’t generally in the habit of deciding they want to undergo a procedure and schedule an appointment the very next day. First, they want as much information as possible on the procedure. Next, they will start researching surgeons, get referrals and advice from family and friends, think about it some more and only then will they take action. It’s at this point that they’re more likely to make an appointment with the plastic surgery that has been the most helpful and conversational.
Nurturing your leads using remarketing and retargeting technology will help keep your plastic surgery practice top of mind. Facebook and Google are ideal platforms for running these types of campaigns.
- Inspire your patients
Visuals are a core component of every marketing strategy, even more so for plastic surgeons. Whether a patient is interested in achieving younger-looking skin, bigger breasts or a tighter tummy, images can help your brand tell a story, while showing patients what you’re capable of.
This is not to say that before and after shots are the only images you should be using either. Infographics are a highly effective way for you to present important information to potential patients without boring them with text.
In the same way that plastic surgery procedures and techniques have evolved in recent years, so should your approach to marketing. Growing your practice online will always be time and money well spent.