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2018’s Best Plastic Surgery Marketing Tips

Just like any other business, plastic surgeons need to market themselves too.

If you don’t have a strong online presence, how can you expect patients to find you? Especially since the majority of people rely on the internet to find the information, people and places they need.

Top 4 Plastic Surgery Marketing Tips

If you would like to enhance your plastic surgery’s online presence, here are 5 top tips:

  1. Enhance your website

Your website is the first thing that potential patients will see when they find your plastic surgery online. Not only should your website grab their attention but it needs to make them want to spend more time finding out about your services. Your value proposition, techniques, experience and services should all be highlighted on your site to differentiate your brand. The best websites are simple, easy to navigate, informative and mobile-friendly.

  1. Tighten up your social media strategy

A recent study by JB Chang titled, Worth the “Likes”?, found that Facebook empowered 77% of all plastic surgeons to engage with their patients, with 67% stating that it enhanced their online exposure.

An effective social media strategy includes detailed profiles and pages, informative posts and continuous engagement. Your social media content should also strike the right balance between promotional, entertaining and informative if you want these platforms to work for your practice.

If you’re still new to social media and marketing for plastic surgeons, specialists such as Azuri Group can help you run an ad campaign that will allow you to reach more of the people you would like to attract as patients.

  1. Nurture your leads

Patients aren’t generally in the habit of deciding they want to undergo a procedure and schedule an appointment the very next day. First, they want as much information as possible on the procedure. Next, they will start researching surgeons, get referrals and advice from family and friends, think about it some more and only then will they take action. It’s at this point that they’re more likely to make an appointment with the plastic surgery that has been the most helpful and conversational.

 Nurturing your leads using remarketing and retargeting technology will help keep your plastic surgery practice top of mind. Facebook and Google are ideal platforms for running these types of campaigns.

  1. Inspire your patients

Visuals are a core component of every marketing strategy, even more so for plastic surgeons. Whether a patient is interested in achieving younger-looking skin, bigger breasts or a tighter tummy, images can help your brand tell a story, while showing patients what you’re capable of.

This is not to say that before and after shots are the only images you should be using either. Infographics are a highly effective way for you to present important information to potential patients without boring them with text.

In the same way that plastic surgery procedures and techniques have evolved in recent years, so should your approach to marketing. Growing your practice online will always be time and money well spent.

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Health

What Does a Medical Assistant Do?

The demand for medical assistants keeps increasing in the health sector. Before enrolling in a medical assistant program, it’s up to you to decide whether you want to study part-time or full-time depending on your schedule. Although you can start working right after the course, getting certified will double your chances of being hired and having an impressive paycheck. Ensure that you choose an accredited college, school of healthcare or university and go for an internship program. Apart from working in hospitals or nursing homes, medical assistants can also work with chiropractors, optometrists, and podiatrists.

5 Essential traits of a medical assistant

Medical assistance is for those who are really passionate about the career. Chances are you already possess the innate skills and just need to develop them professionally. The program can be completed within a year. A great number of individuals use this opportunity to learn about other career paths and some may even specialize later on.

1.    Sound communication skills

Medical assistants must interact with people from all walks of life. It’s imperative to remain attentive, be a good listener and understand the needs of each patient without being judgmental or biased.

2.    Cleanliness

You are expected to maintain a clean and organized appearance at all times. Endeavor to take proper care of your clothes, shoes, fingernails, and hair.

3.    Positivity

Having a positive attitude can boost the emotional state of patients, especially those that are battling with life-threatening illnesses. This will help to speed up the recovery process. Inasmuch as you want to make patients feel better, do it professionally without crossing the boundary.

4.    Flexibility

Flexibility is one of the must-have traits of medical assistants. They can fit in perfectly into any department in a hospital. In view of this, you should have the ability to multi-task effectively.

5.    Accuracy

There is zero tolerance for mistakes in this career. It involves the health of individuals and care must be taken as you keep medical records. This job is only for those with meticulous attention to detail.

Roles of a medical assistant

Their roles are quite similar to that of a nursing assistant. They usually undergo rigorous training in the administrative and clinical aspect. Health practitioners tend to appreciate their efforts as they ensure the smooth running of the hospital or clinic. This makes it possible for physicians to attend to more patients each day and boost their efficiency.

Administrative duties

  • Scheduling and canceling appointments.
  • Handling bookkeeping and billing.
  • Welcoming patients.
  • Making sure that the medical records of each patient are up to date.
  • Ordering office and medical supplies.
  • They help patients to complete different forms.
  • Answering calls and emails.

Clinical duties

  • Changing wound dressings as soon as the need arises.
  • Taking vital signs of patients.
  • Administering the right medication or immunization.
  • Sterilizing laboratory tools and equipment.
  • They can also examine stool, urine and blood samples in a laboratory if they have the expertise.
  • Offering insights into special diets, general care, and medical procedures.
  • Carrying out basic tests and examinations.
  • Getting patients ready for examinations.
  • Providing assistance to doctors during examinations.
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