Good promotion for your product or business can mean the difference between becoming a household name, doing quite nicely, or when you get it wrong, going out of business. One problem today for the marketing department is that there are literally an endless supply of options available and choosing which ones to use, and which to forego, is becoming an ever more difficult task. Henry Ford, founder of the Ford motor company once said, “Half the money I spend on advertising is waste, and the problem is I do not know which half.” That is less of a problem today, where it is much simpler to actually track the effectiveness of many marketing programmes, but still you can still really only gauge how successful your promotion was once you have spent money on it already, so a lot of money is still wasted.
Understanding Client Needs
While the marketplace has changed dramatically over the years and so many advertising mediums along with it, the fundamentals of successfully marketing a company or product essentially have remained the same. The objective is to understand what the client has, where they want to go with it, and to have the knowledge on how to bring added value to it. Being able to understand the customers brand, corporate governance and goals, has always been a priority for the successful marketing company, and is highly unlikely to ever change.
Branding and Marketing
While to some, corporate branding and product marketing may initially seem interlinked, they are in actual fact quite different. A product is a product, which has its benefits and the good advertising and marketing executive understands the need to provide a “wow!” factor to generate appeal for it. In the initial stages, the product, especially if it a single one, is more important than the brand. Once the product has market recognition, the brand itself starts to become more important. After all, you really don’t want to widely promote a brand, only for its initial products to be a flop, as it will simultaneously tarnish the company. Branding is about developing a corporate and name awareness that people instantly recognise and trust.
Branding through promotional merchandising, as has been shown by Seamless Merchandise promotional products, has a proven track record in success. This can be done very subtly, such as DHL having their logo on Surf Live Saving clothing, which is seen by millions of Australians every week. Individual product merchandising such as baseball caps, T-shirts being among the most common, though there are quite literally tens of thousands of different options being offered by the country’s top marketing firms. Individually designed and distributed, worn or placed in key positions, each has its own place and time, with statistics to show the differing levels of success likely to be achieved.
A quick Internet search will undoubtedly provide you with an array of different options. For the highest levels of success, you would be well advised to look for a firm with a nationwide presence, along with a good history of successfully partnering with products and brand names across every sector imaginable, to provide you with the best range of thoughts and imagination for your upcoming promotion.