You have a product you are selling in the market. You have determined who to sell them to and you have spent money on marketing. You have done research on how the shopping behavior of customers has changed. But, you are not getting enough profits from your product. You have been thinking about what could have gone wrong but you just couldn’t figure it out.
When it comes to selling to shoppers, you want products that catch the most attention at first glance. This means making your product as attractive to customers as possible. Depending on the type of product you sell, you might not be able to change its look. For instance, beauty creams don’t make an impact based on how they look but on how effective they are for consumers. This makes it important to focus on improving your product packaging. Therefore, if you have been selling beauty creams and still don’t get a positive response from your target customers, here are things to ponder on:
It Is not About You
Because you are the owner of the product, you want it to be enclosed in a box you like. However, remember that you are not the buyer. You created your products to serve customers. Therefore, focus on giving your customers what they want. Pick the packaging which will attract them. For beauty creams, you want some messages printed on the cream boxes for customers to read. Even a simple statement can convince a buying customer if you make it right.
Let your Boxes Depict the Value of your Product
Beauty creams are there for a reason, which to help men and women improve or maintain their look. You want to enclose you cream products in a box that depicts beauty. This means being nicely designed and neat. No matter how effective your creams might be, no customers will ever pay attention to it when you hide those products in dirty-looking boxes.
Create Something Unique
This means not replicating your competitors’ designs and styles. You want customers to remember your brand for the uniqueness your boxes possess. The idea here is to take something new. Cream boxes don’t have to be the old-style square, dull-looking boxes. You can customize them and order boxes in unique shapes. This way, people will wonder what’s in the box. Keep in mind that the more people who check your products out the more chances you have in getting sales.