If you are an entrepreneur, you probably know about the scope of digital marketing. With the right use of varied techniques, strategies and mediums, it is possible to build a brand within a short time. Besides everything else, you should also consider using IP targeting. So, what’s IP targeting exactly? Here’s what you must know.
What is IP targeting?
IP targeting is a new form of advertising practice, which focuses on the IP address of the visitor. Every computer and desktop that’s connected to the web uses a particular IP. With IP targeting, it is possible to deliver personalized ad content to the concerned user, using his IP. There are many similarities between IP targeting and direct mail. Both deliver personalized content, except that customers will get your ads and content on their computers with IP targeting.
How does it work?
The first obvious step is to contact a reliable agency such as Presort IP Targeting. Next, you have to send them your mailing list, with all the details such as the postal address. The concerned agency will match the geo location with the corresponding IP addresses. The right agency can keep the matching rate up to 85% or more. Once the matching has been done, personalized banner ads will be sent to the user on all devices that are connected to the concerned IP, including mobiles, desktops and laptops. This is one of the better technologies and practices in advertising that works better than geo targeting and offers effective results without spending huge. The printing costs are minimized, and you can choose to focus on your target audience, without actually invading their privacy.
Things to note
If you want to make the most of your advertising campaign, consider balancing IP Targeting with direct mail marketing. It is always advisable to have a mix in your marketing efforts, which helps in getting better feedback. One of the better ideas is to contact an agency that specializes in both, and you can discuss your marketing requirements and budget with them to get an estimate and other details. However, do review the work of the company and don’t shy away from asking questions. IP Targeting and direct mail advertising are extremely scalable, so you can always get an idea of whether the campaign is working for your brand.
Check online now and find more details, and yes, set a budget, so as to control your expenses better.